MUMBAI: large cars, and Ford India, and plans to launch more international products
In the Indian market, said the company Wiesel higher.
“We’re going to bring in more international brands in the Indian market, and will consider options for the Indian customers’ needs to get out of a stable world,” Ford India Managing Director and President, Michael Boneham, the Agency here today.
“We plan to launch a new car every 12-18 months, which will include small and medium-sized cars in India, said Boneham.
“From the outset, we wanted to offer all these features of the B-car in subsection B price. We have done it with Figo,” Ford Asia Pacific and Africa, Joe Hinrichs, said.
“Figo is completely made in India for India. The fact that we were able to price the car so competitive, because we have 85 per cent of Arabization of the product, so we have been able to significantly reduce costs,” said Hinrichs.
Vigo is an important product of the company as its entry for the first time in the slice category B, and its success would pave the way for other products lined up for the Indian market, he said.
The company is now planning to export a large number of Vigo for Asia and the Pacific and African countries in 2010.
The all-new Ford Vigo, which is a modified version of the hatchback and sedan Fiesta will also be exported to South Africa, he said.
The company has developed ambitious plans to grow its sales network in the country. And the sale of a network of 167 branches in 97 cities will be increased to 200 branches by the end of the year.
Ford car will be manufactured at a factory in Chennai, where it will also make engines for the model.
The company has invested $ 500 million in the unity of Chennai, which manufactures other models, Ford India also, with a total production capacity of 2,00,000 units per annum and an annual manufacturing capacity engine than 250,000 units.
After being a marginal player in India for over a decade, Ford has made a major US-serious on the pitch for a greater share of the launch Figo Ford, the first real part B hatch in India.
Aggressively priced, and a new entry-level Vigo Duratec LXI, equipped with 1.2-liter engine gasoline, and will be priced at 3.66 rupees – lakh.
Pricing model will begin in rupees EXI 4 – Lakah for petrol and Rs 4.95 – Lakah of the changes and diesel fuel.
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